Honestly, NO ONE in the world could be a more HORRID PR practitioner than Lois Whitman-Hess. You didn’t hear about her? Click here, or here. This is a woman who thinks that just because a reporter is attending a tradeshow, they HAVE to meet with her client. This is a woman who CALLS 45 reporters at the Wall Street Journal in ONE day. This is a woman who spams journalists like it’s cool. This is the kind of PR practitioner that makes bloggers think “PR” is a bad word.
WE GET IT. There are some REALLY HORRIBLE public relations practitioners out there.
Bloggers- I want to ask you a HUGE favor for 2009. HUGE. I want to see one of you- one of you with the respect of the entire PR industry start a new blog or weekly column. It will be called: The PHENOMENAL PITCH BLOG or something similar. In this blog/column, you will call out the most outstanding PR pitches you have heard and call out the individuals who pitched. This will be the anti-blacklist. (The White-list. Generic. You get the idea.)
I don’t think people learn from rants. (Ironic since I am writing one.) I think people learn best from shining examples of good. In 2008, we’ve suffered through the economy, and if there is one thing that social media has taught me, it’s that (most of the time) positivity rises to the top while negativity sinks, ignored. Maybe if we have a list of GREAT PR folks, people will strive to MAKE the list. Let’s give PR people something to strive toward, not a list of avoid.
I’m one person. A PR person, a blogger. If you agree, if you want to see the PHENOMENAL PITCH BLOG come to life… forward this blog. Who will do it for us? For the WHOLE public relations industry?
I would be forever grateful.