My RANT about BLOGGERS who RANT about PR people (and a solution!)

The problem:
Honestly, NO ONE in the world could be a more HORRID PR practitioner than Lois Whitman-Hess.   You didn’t hear about her?  Click here, or here.  This is a woman who thinks that just because a reporter is attending a tradeshow, they HAVE to meet with her client.  This is a woman who CALLS 45 [...]

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No Such Thing As Off The Record

“There is no such thing as off the record.”
If you’ve ever worked with a PR person, sat near a PR person or know someone who knows a PR person, you’ve heard this message loud and clear.  Yet, throughout my career, I can’t tell you how many times I’ve heard people utter the phrase, “This is [...]

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Bloggers Want Relevant Relationships

What happened to relationships in public relations?
The process for pitching a client’s product or service offering used to look like this:

PR professionals would scour editorial calendars and then actually read each possibly relevant publication.
PR professionals would then familiarize themselves with each editor they might pitch, including recent articles.
Then, and only then, would a PR person [...]

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