From time to time I take the conversation here at SocialMediaPR to other spots on the Web. This week I contributed to a conversation on @arikhanson’s Communications Conversations to discuss the best smartphone for the public relations industry.
I just purchased my Blackberry a few months ago and LOVE it. But for any of you [...]
Posts Tagged ‘PR’
Bloggers Want Relevant Relationships
Posted in Bloggers, tagged Blogger, Editors, media, Pitching, PR, public relations, Relationships, Results, Trust on September 4, 2008 | Leave a Comment »
What happened to relationships in public relations?
The process for pitching a client’s product or service offering used to look like this:
PR professionals would scour editorial calendars and then actually read each possibly relevant publication.
PR professionals would then familiarize themselves with each editor they might pitch, including recent articles.
Then, and only then, would a PR person [...]