The problem:
Honestly, NO ONE in the world could be a more HORRID PR practitioner than Lois Whitman-Hess. You didn’t hear about her? Click here, or here. This is a woman who thinks that just because a reporter is attending a tradeshow, they HAVE to meet with her client. This is a woman who CALLS 45 [...]
Posts Tagged ‘Blogger’
Bloggers Want Relevant Relationships
Posted in Bloggers, tagged Blogger, Editors, media, Pitching, PR, public relations, Relationships, Results, Trust on September 4, 2008 | Leave a Comment »
What happened to relationships in public relations?
The process for pitching a client’s product or service offering used to look like this:
PR professionals would scour editorial calendars and then actually read each possibly relevant publication.
PR professionals would then familiarize themselves with each editor they might pitch, including recent articles.
Then, and only then, would a PR person [...]
